Built for the India lane, by someone who's lived both sides.
VerteVida exists because Canadian brands sourcing from India shouldn't have to become customs brokers. Most who try end up either paying enterprise consultancies for overkill, or stitching together their own broker, forwarder, and Indian agent — and discovering the seams the hard way.
Why this exists
The India lane has tailwinds. Canadian imports of plastic packaging from India grew 43% in one year. Bilateral trade hit CAD $13.3B in 2024. Canadian DTC founders, Amazon sellers, and Indo-Canadian diaspora brands are all looking at India as their next sourcing corridor — especially since the Canada-China tariff retaliation cycle started in 2025.
And yet, no Canadian firm productizes the obvious service: India sourcing plus Canadian logistics, packaged at a price that works for an SMB importer. The big customs brokers are multi-corridor and won't focus on small accounts. The Indian sourcing agents sell from India outward and don't handle the Canadian customs side. Buyers default to googling and ending up with US-based sourcing firms that don't understand CARM.
VerteVida fills that gap for two specific categories: packaging and jewelry. Both are non-regulated, both have globally strong Indian supplier clusters, both are inside our existing knowledge.
Fred Bhanpurawala — Indian-Canadian, project management background — runs the operation. He sits between you and the partner network: licensed Canadian brokers, India-lane freight forwarders, on-the-ground sourcing partners in Mumbai and Jaipur, GTA drayage and 3PL. We coordinate. They execute. You stay the Importer of Record. Pass-through pricing means you see every invoice and we mark up nothing.
Packaging & Jewelry
Categories we cover
India ↔ Canada
Trade corridor we specialize in
Pass-through
Pricing model — no markup on partners
Our Approach
Specialism over generalism
We cover packaging and jewelry. Anything else, we say no — or refer you elsewhere. Specialism is what makes us useful; generalism is what makes consultancies forgettable.
Pass-through pricing
You pay your suppliers and partners directly. We charge a transparent coordination fee. You see every invoice. No hidden markup, no margin we don't disclose.
We're not a broker
CSCB-licensed brokers do the licensed customs work. We coordinate them. You stay the Importer of Record. This separation keeps your relationship with CBSA clean and lets you swap brokers if needed.
Single accountable owner
Supplier, broker, forwarder, drayage, last-mile. One number to call when something needs to move. No finger-pointing across vendors.
Send us your specs.
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